Native advertising vad är det buzzfeed
Free BuzzFeed - The Promise of Native Advertising Case Study Solution | Assignment Help
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We’ve all watched Buzzfeed grow in popularity and prominence over the past decade or so. Since its founding, we’ve seen the site’s content all over the internet, and we’ve watched the company’s revenue continue to climb.
While – and especially – have been less prosperous years for Buzzfeed, leading to layoffs and the need to revisit the business strategy, it’s still pretty clear that the site’s recipe for content and native advertising strikes a chord with readers.
BuzzFeed feasts on a business model reliant on native advertising. The website refuses to use banner or display advertising in favor of promoted posts—stories told on behalf of brand publishers.
In its own way, BuzzFeed pioneered native advertising. While many media companies struggle to survive, BuzzFeed advertising is prospering by means of sponsored content.
So, let’s take a look at some of the best buzzfeed sponsored content by making a list! Here are our top ten examples of BuzzFeed’s native advertising:
Related: BuzzFeed on how to make native advertising go viral
1. Brand: Volkswagen – published January
In efforts to target modern sedan drivers and get through to the Uber generation
How does BuzzFeed create native advertising that's just as engaging to the users as editorial content? How does BuzzFeed figure out where the consumers are and what they care about? And what will be the social media platforms of the future?
We asked Brandon Keenen, Senior Director at BuzzFeed EMEA, who spoke at this years' Native Advertising DAYS in Berlin on November 16th and 17th
Below are highlights from the interview, which have been slightly edited for clarity.
Look at the social media ecosystem as one
“BuzzFeed creates native advertising campaigns for the whole social media ecosystem by thinking of it as one. We do think about platform when we create content, and which platform it’s going to work on, but we also think on the whole social media ecosystem as the place we need to be. Our mantra is really getting great content to people where they are rather than expect them to come find us.”
“We work very closely with Facebook, Snapchat and Twitter”
“We try to think two years ahead. Marketers tend to think and live in the now, and they have to create ROI and there's a lot of pressure to make sure that the advertising works. We